While the placement of the blush is different for everyone, the smile can be a little misleading. See, the smile lifts the apples of your cheeks and helps them plump, sassy rounds – which is helpful in knowing where to go naturally rosy, but those apples sink back to their resting place immediately after relaxing .
As a result, "your blush placement will actually be lower with a straight face," notes Compton, which can create the illusion of sagging. When you apply your blush with a relaxed face, you'll know exactly where to plant it to get that raised, internally-lit glow without a grin.
Compton adds that applying blush to a relaxed face can prevent the formula from getting stuck in wrinkles. Since the smile lifts the cheeks, the pigment on the edge of your apples can nestle back into fine lines as soon as they lower again.
So how are you supposed to apply blush without looking in the mirror? It's easy: tap your Rouge du Jour (like this creamy dream from Alima Pure) on your cheekbones and blend it either inwards for soft fullness or outwards towards the temples for more lift and definition to obtain. Both techniques work wonderfully, and you can customize them to suit your face shape.