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Thanks to digitization and globalization, a large part of the world can now access content and opinions immediately and, conversely, exchange their own content and opinions just as quickly. The search engines and social media apps are the tools that allow real and fake news to spread virally quickly and frequently. This ubiquitous and constantly available flow of information and disinformation has led to the rise of so-called influencers, people who, through wit or wisdom, have found themselves as hubs within the network. Nodes with many, many inbound links from around the world through which they may offer a keyword for good or bad.
Álvaro Lopes Dias from the Universidade Lusófona in Lisbon, Portugal and colleagues investigated an area of influence that can have a direct impact on the health and wealth of those affected – nutrition trends. Nutritional advice and the various guidelines we spoon-feed from governments and food companies may or may not be scientifically valid. It is almost impossible to recognize them for any particular person. We can only generalize them through statistical data. Even so, influencers with an agenda, or worse, a sponsorship deal, can advance certain advice on behalf of selling a particular product, be it a new addition or a superfood. Any specific advice or finding does not apply to everyone, only to the average person and can be harmful for some people in the long run if followed without professional medical guidance.
One could hope that the influencers promote the healthy option, whatever that may be, but Lopes Dias and colleagues suggest that it doesn't. Additionally, the team suggests enacting regulations to control the spread of news about counterfeit foods, senseless diets and supplements, and to allow only qualified nutritionists to have a real impact on nutritional advice, rather than the latest micro-celebrities or health "guru" to devour a huge following on social media.
& # 39; Beauty Gurus & # 39; are more trustworthy to the audience when their production quality is high
Catarina Vasconcelos, et al. Online Influencer: Healthy Eating or Wrong News, International Journal of Internet Marketing and Advertising (2021). DOI: 10.1504 / IJIMA.2021.114334
The Influence of Counterfeit Food (2021, April 23)
accessed on April 23, 2021
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